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Washington State Job Bank Sr Manager, TFB Marketing Performance Analytics | Product & Channel | in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This is not a remote role, this is a hybrid role requiring 3 days a week in office. The successful candidate for this position must be located in Bellevue, WA * Job Overview Leading a team of 3 analysts, the Senior Manager of Marketing Performance Analytics is responsible for delivering analysis and insights on the performance of T-Mobile Products and Channels. They will be responsible for perform deep dives on each product within the TFB portfolio - understanding sales drivers, survival rates, offer performance, and key trends with respect to the various channels where those products are sold. They will work cross-functionally with partner teams on acquisition, retention, and marketing/sales operations teams to understand what is working to drive growth, and to find opportunities for improvement. And they will work closely with Product teams and leaders across TFB, bringing quantitative product analysis forward to improve product offerings and to drive data-informed decisions. The successful candidate will communicate with senior executives and business team counterparts, providing explanations for how products and channels are performing relative to weekly, monthly, quarterly, and annual commitments. This includes delivering commentary on the performance of recent offers and launches, providing a clear perspective on the volume of incremental vs. intrinsic activity being driven by T-Mobile promotions, and assessing variances from business case expectations. Additionally, they will be responsible for maintaining meticulous analytical standards, ensuring the quality of outputs for the team, and for proactively delivering ideas that materially impact T-Mobile's top and bottom lines. This leader will work cross-functionally with business partners and data teams, to maintain and deliver against a queue of product-focused analytical requests. They will manage the resources of the team, clearly communicating the roadmap and ETA for deliverables, and establishing prioritizations based on potential impact to the business. Your responsibilities * Set clear priorities and effectively manage a team of dedicated analysts * Ensure that analysis produced by the team is thorough and accurate, leveraging the best possible techniques for the questions posed by the business * Clearly communicate findings and insights to senior executives, sharing appropriate levels of analysis and depth for both technical and non-technical audiences * Partner with data and reporting teams, providing requirements for self-service tools and tableau dashboards that provide an early-warning system for health of the business (providing direction and prototypes) * Conduct post-mortem reviews to provide insight on the performance of new offers and promotions, including assessment of lift and other metrics that tie back to business case * Perform ad-hoc analysis on a variety of questions posed by business teams, providing dimensional cuts of variances, and explaining recent trends across products and channels * Provide weekly insights to executive leadership, showcasing recent product analysis that can be used to steer business performance * Deepen integration with business partners, delivering analysis and recommendations that drive significant enterprise value creation Your Qualifications * 5+ years of demonstrated experience leading a high performing analytical team * Solid understanding of analytical methodologies, including time-series analysi