Job Information
Walmart Manager, Campaign Management in Hoboken, New Jersey
Position Summary...
Walmart Connect is seeking experienced digital Campaign Managers to build and execute Walmart Connect's advertising solutions, using our proven conversion-driven and brand-building solutions.
As a Campaign Manager, you will report to a Senior Manager, Campaign Management Lead and use your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. The Campaign Manager oversees the recognition and delivery of revenue closed by the Sales team, inclusive of managed service and self-service campaigns across all products. The Campaign Manager will also be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting.
This position is both strategic and tactical in scope, requiring the Campaign Manager to understand a brand’s marketing goals at a high level, identify the tactical job to be done, and deliver on the overall marketing objective. As the subject matter expert on media and audience tactics, Campaign Managers will be responsible for helping achieve client-specific goals through expertise in optimization strategies and guidance on best practices. This role also requires Campaign Managers to regularly interface with external partners, including clients and agency partners, through Campaign Manager-led office hours.
What you'll do...
Responsible for strategic planning and execution inclusive of both managed and self-service campaigns, acting as the consultative expert.
Active subject matter expert on media planning, audience strategy, and platform activation, acting as a key internal resource.
Attending external client and agency calls, acting as the expert on media tactics, audience strategy, campaign stewardship, and ad serving platform expertise.
Demonstrate deep expertise of various media types, including but not limited to paid search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos, sampling, TV wall, etc.).
Understand and apply the purchase funnel based on client objectives: upper funnel awareness, mid-funnel consideration, lower funnel conversion.
Work with Sales & Account Management teams to formulate strategic, data-driven media proposals that achieve client goals.
Participate in strategic initiatives that impact both the Campaign Management organization and other cross-functional teams.
Communicate campaign performance metrics, insights, and optimization recommendations by leading regular calls with internal & external stakeholders.
Identify incremental revenue streams, in partnership with Sales, based on campaign performance, test & learn opportunities, and seasonal programming.
Partner with Media Insights on campaign measurement and insights generation.
Demonstrate diligence, attention to detail, and adherence to Walmart Connect’s best practices throughout the full campaign life cycle [pre-sale to post-sale].
Responsible for adhering to internal SLAs and campaign QA processes to ensure a seamless campaign launch for both managed-service and self-service campaigns, resulting in a high-quality experience for advertisers.
Develop, grow, and maintain relationships with internal and external teams through exceptional client service.
Partner with cross-functional teams to successfully traffic campaigns into varying ad technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc).
What You'll Bring:
Four-year Bachelor's Degree in Advertising, Journalism, Marketing or related field
3+ years of experience in bid management, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms
Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.) and ability to analyze media math to inform optimizations
Client facing experience with the ability to proactively identify risks and effectively develop and communicate solutions
Strong curiosity to learn new ad platforms and media tactics while thinking critically on their application
High comfortability with navigating a rapidly evolving environment and operating in ambiguous situations
Ability to work autonomously and demonstrate a proactive bias for action
Excellent verbal and written communication skills
Ability to advise partners on media best practices and areas of opportunity
Strong project management skills and the capacity to work under pressure while managing competing and/or changing priorities
Understanding of traditional and interactive media planning elements
Proficiency working with Microsoft programs: Excel (pivot tables, data/number analysis), PowerPoint (deck creation, visual storytelling), Word, Outlook
Experience using systems like Salesforce, JIRA, Tableau, SQL, Power BI
About Walmart Connect:
At Walmart, we enable the connection between advertiser brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart's sales data to prove it.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .
The annual salary range for this position is $96,000.00-$186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.