Job Information
Siemens Digital Industries Software Digital Acquisition Marketing Coordinator - Academic in Livonia, Michigan
Job Family: Marketing
Req ID: 423181
At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We are looking for digital marketing specialist to join a newer team to execute acquisition marketing programs focused on search and social tactics to drive awareness and demand for our academic focused offerings. We believe in people-first marketing and people-first work. Bringing your experience with the buyer’s journey, engagement strategies, and marketing execution, you’ll immediately make an impact through a positive relationship with your peers, immediate team and a large organization of B2B marketing professionals.
Key Responsibilities
Co-creates inbound marketing strategies together with the Academic focused marketing team along with other Search and Social Acquisition peers across the department.
Develops and maintain a holistic view of all search and social activities providing regular and consistent feedback on performance to stakeholders
Conduct regular operational reviews to highlight successes and prioritize investment/improvement areas for search and social activities.
Together with manager and marketing planner manage allocated search and social marketing budget
Build out focused personas and audiences using social campaign channels and tools
Finding and optimizing keywords / critical search terms and related webpages and ad copy to optimize the customer and buyer journey and deliver the right message at the right time to the right audience.
Actively empower the planning and coordination of search programs and being able to share best practices to cross collaborating teams.
Join forces with peers in Search and Social teams to achieve continuous improvement in both process and business outcomes, ensuring quality, scalability, and team engagement.
Regularly report on organic and paid search performance for your industry and make recommendations on how to improve and expand our search presence and demand generation.
Name and maintain a list of top business critical keywords that we are tracking and optimizing against to support our web traffic and acquisition strategy for the business.
Support overall execution of search promotions, including organic and paid search across various search platforms. Ads could include but are not limited to search text ads, remarketing, YouTube ads, P. Max campaigns, banner ads via search networks, and more. Platforms inclusive of Google, Bing, Yahoo, Baidu, and more.
Collaborate closely with the Digital Platforms Content Production & Optimization team's SEO (Search Engine Optimization).
Track and report on our Google Core Vitals for your industry pages.
Develop both technical and soft skills and capabilities to ensure there is enough coverage of the key responsibilities based on the business needs.
Skills and Abilities Required:
Strong verbal and written communication skills and the ability to work optimally across internal and external organizations. Be able to hold yourself and your team accountable to deadlines.
Awareness and understanding of inbound marketing tactics and how to identify opportunities to maximize visibility and demand generation for our prioritized solutions and campaigns.
Able to market to a range of B2B buyers using a wide variety of offers and tactics with advanced inbound marketing proficiency and tools
Able to align tactical plans with strategies consistently producing results on time and within budget readily adapting to changing market and organizational requirements
Fluent in English and effective at presenting across a wide range of functional and organizational roles
Understanding of marketing KPIs and analytics and leveraging the analytics dashboards or working with our data analytics team to create or modify dashboards to meet the needs of your KPIs
Exposure to running inbound marketing tests, MVPs, or activities
Experience with project and budget management tools, ideally Wrike and Allocadia
Understanding of buyer's journey and B2B marketing strategies.
Exposure to working with various search engine partners and vendor management
Advanced agile mindset with ability and experience in managing complex stakeholder situations, changing scope, and complex technical landscapes
Experience with creating campaigns using social platforms like LinkedIn, Facebook, Reddit and or tools that publish to them.
Experience or willingness to learn working with SEO and Search marketing tools and platforms such as SEMrush, Google Ads, Google Analytics, Google Search Console, Google Looker Studio
Writing skills on an engaging ad copy.
Experience with project and budget management tools
Qualifications
Bachelor’s degree in Marketing, English, Journalism, Communications or related field, Advanced degree such as an MBA is a plus
The right person has 3+ years of successful experience across B2B digital and content marketing
Ideal candidates will have experience in marketing to Higher Education institutions, but not a requirement
Strong verbal and written communication skills and the ability to work optimally across internal and external organizations.
Possess outstanding problem-solving, analytical, and research skills
This position will be subject to U.S. export control requirements under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR). Employment is contingent on either verifying the U.S. Person status or obtaining any necessary export license.
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday
The hourly range for this position is $38.99 to $70.19 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave and PTO for non-exempt employees.
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