Job Information
Creative Circle, LLC Product Marketing Manager - WC3-18437761 in Lone Tree, Colorado
Our financial services client is seeking a Product Marketing Manager for a fully remote, 6-month assignment (40 hrs/week).
Position Overview The Product Marketing Manager will be responsible for developing and executing effective marketing strategies that drive product adoption and revenue growth. This role requires a strategic thinker with a strong understanding of market dynamics, customer needs, and competitive landscape.
Key Responsibilities
Conduct market research to identify trends and customer needs Perform competitive analysis to inform product positioning Develop and execute go-to-market strategies for new product launches Create and maintain branding materials and messaging Manage digital marketing campaigns to promote products Develop content for various marketing channels, including blogs, social media, and email newsletters Segment customers for targeted marketing efforts Collaborate with product teams to ensure successful product launches Work cross-functionally with sales, engineering, and customer support teams Analyze campaign performance and adjust strategies accordingly Develop pricing strategies based on market research and competitive analysis Engage stakeholders to align marketing efforts with business objectives Implement B2B marketing initiatives to drive product awareness and sales Manage the product lifecycle from launch to phase-out Qualifications
Bachelor's degree in Marketing, Business, or a related field 5+ years of experience in product marketing or related roles Strong skills in market research and competitive analysis Proven experience in go-to-market strategy development Excellent branding and digital marketing skills Experience in content creation and campaign management Understanding of customer segmentation techniques Demonstrated ability to manage product launches Strong cross-functional collaboration skills Proficiency in analytics and performance measurement Experience in pricing strategy development Exceptional stakeholder management abilities Familiarity with B2B marketing practices Knowledge of product lifecycle management processes In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on l
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Email your resume in Word to:
billy.carter@jobalert.creativecircle.com Please do NOT change the email subject line in any way. You must keep the JobID: : WC3-1843776 -- in the email subject line for your application to be considered.*
Billy Carter - Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United
This job was first posted by Creative Circle on 03/06/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, ex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on be