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Job Details

Summary:

The Senior Manager, Product Marketing is responsible for positioning and promoting both Accelerate Specialty Network and Health Systems Specialty Network. They will develop go-to-market strategies in collaboration with business partners, including strategic planning, development, implementation, communication, membership engagement, and analyses of marketing product launches that support the annual goals and long-term strategies of Accelerate Pharmacy Solutions. This includes leveraging voice-of-the-customer research, market trends, and other information to develop strategic messaging platforms and launch materials in alignment with new and existing services/products that drive the growth of the business. As a member of the Health Systems & Government Services Marketing team, the Senior Manager operates in a highly collaborative environment, representing the marketing and HGS teams, and engaging cross-functional teams and resources to position and market both networks to health system customers, manufacturers, and payers. The role ensures all marketing programs and communications are strategically aligned to support the positioning, messaging, and brand identity of both the business unit and Cencora. Additionally, the Senior Manager is responsible for managing marketing around the Health Systems Specialty Network's focus group and membership communications. The Senior Manager, Product Marketing works through the direct supervision of the Director, Health Systems & Government Services Marketing and in collaboration with the Accelerate Pharmacy Solutions management team.

Primary Duties and Responsibilities:

Conduct market research to understand customer needs, preferences, and behaviors

Analyze industry trends, competitive landscape, and market opportunities to inform product positioning and strategy

Define and develop the marketing launch plan for Accelerate Specialty Network and Health Systems Specialty Network, including personas, value proposition, positioning, needs-based segmentation, sales enablement assets (e.g., pitch deck, case studies), competitive analysis, and marketing mix

Build go-to-market plans and execute for both networks

Align key stakeholders around the marketing objectives and plan, and lead execution of the plan

Partner closely with the Accelerate Pharmacy Solutions teams to ensure marketing programs' alignment to pipeline objectives

Collaborate with internal business and marketing leadership to identify strategic opportunities that help improve the company's market position

Collaborate with the digital marketing team to develop and execute marketing campaigns promoting both networks

Monitor campaign performance and adjust strategies based on data and insights

Write and develop high-quality content such as case studies, white papers, and thought leadership articles

Identify and pursue speaking and thought leadership opportunities to enhance the company's visibility and influence in the industry

Collaborate with the Content Marketing Manager to develop channel strategies to effectively promote content and thought leadership initiatives

Prepare and deliver value proposition training and marketing presentations that support capabilities deck development and work with business teams to train sales teams on network features, benefits, and competitive positioning to enhance their selling capabilities.

Engage with customers to gather feedback, understand their needs, and identify opportunities for product improvement

Conduct customer interviews, surveys, and focu groups to inform network development

Gather and analyze customer feedback and performance data to inform network enhancements and future iterations

Regularly measure and draw insights from programs and tactics; produce standard reports which track progress toward goals and update strategic plans based on the outcomes

Track and analyze key performance indicators (KPIs) related to product performance, customer satisfaction, and market share

Prepare reports and presentations for stakeholders to communicate product performance and strategic recommendations

Manage membership communications

Manage marketing around focus group

Manage the budget for product marketing initiatives, ensuring effective allocation of resources to maximize ROI

Responsible for the design and implementation of marketing projects to drive revenue and profit growth

Required Skills and Qualifications:

Candidates must have experience in product, service, or solution marketing-developing value proposition and product positioning, developing strategic and executing tactical plans, launching new products and services within a competitive market, and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides

The position requires broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four-year bachelor's degree Program or equivalent combination of experience and education; normally requires a minimum of eight (8) years directly related and progressively responsible marketing experience

Demonstrated knowledge and practical application of product marketing best practices related to the application of brand and product positioning, strategic messaging, and an eye for digital design to develop sales materials and written content to effectively launch and support products

Excellent verbal and written communication skills

Highly creative and innovative with experience writing for different business-to-business target audiences that engage, inform, and motivate

Excellent organizational and project management skills

Must be detail oriented

Superior PowerPoint skills, strong knowledge of Microsoft Office 365 (Word, Excel, Outlook)

Ability to multi-task, manage and execute multiple initiatives simultaneously and on-time

Must be customer service oriented

Ability to resolve issues efficiently and effectively

Ability to learn quickly and apply learning for related activities

Strong analytical skills and interpersonal skills

Recent work experience in the pharmaceutical, payer, consulting services, or other area of healthcare the industry is a plus

Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets to facilitate new business development

Presents to internal stakeholders on marketing initiatives - both internal and external and attends industry specific conferences as needed to inform and support marketing strategies

Demonstrates strong financial acumen and logical decision making in the general business environment

Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implication

Develops PowerPoint presentations related to key initiatives for internal