Job Information
Workday, Inc Editorial & Content Management (JR-0094858) in Palatine, Illinois
This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12570230
About the Team
Employee & Executive Communications is a team of storytellers and strategic advisors to internal partners who engage Workmates across the globe to drive business impact. We actively support executive communications that promote Workday\'s bold growth trajectory, and we\'re excited to be at the center of driving important change across the company: nurturing our values-driven culture, driving a growth mindset while elevating Workday\'s reputation, and building Workday acuity and ambassadorship.
About the Role
We are seeking a strategic and highly organized Editorial Lead to elevate the storytelling and editorial functions of our Employee Communications team. In this role, you will oversee the development and execution of the editorial calendar, aligning thematic storytelling with organizational goals and employee needs. You will define and implement channel strategies, ensure cohesive governance and editorial consistency across functions and regions, and support targeted content distribution across platforms.
About You
You will play a key role in crafting and curating content that informs, engages, and inspires employees, including company-wide newsletters and stories for the intranet. By working closely with partners in Employee & Executive Communications, campaign leads, and channel production and management, you\'ll ensure that the right messages reach the right audiences at the right time.
Editorial Calendar Management:Oversee the enterprise-wide editorial calendar, aligning thematic storytelling with Employee & Executive Communications goals.
Channel Strategy:Define and implement a targeted channel strategy across various communication platforms, ensuring that content is effectively tailored to specific audiences and needs.
Generative AI Integration:Use generative AI to enhance content creation, streamline editorial workflows, and ensure consistency in messaging. Leverage AI for rapid drafting, tone optimization, and content review, embedding it seamlessly into storytelling and communication strategies.
Governance and Consistency:Develop and maintain editorial governance processes to ensure cohesive messaging and content alignment across regions and offices.
Newsletter Creation:Write, design, and distribute company-wide newsletters that inform, engage, and inspire employees.
Intranet Editorial Support:Provide editorial and writing support for the intranet news hub, crafting stories that reflect the company\'s vision and priorities.
Collaborative Partnerships:Partner with campaign leads, channel management, and production teams to publish relevant and timely content tailored to specific audiences.
Process Improvement:Develop and enforce operational standards, templates, and best practices to improve the efficiency and quality of communications workflows.
Agency Collaboration:Partner with internal creative teams and/or external agencies to develop and manage editorial briefs, storytelling requests, and ensure the delivery of high-quality assets that align with business and communication goals.
Content Performance Analysis:Leverage analytics tools to measure the effectiveness of communication campaigns, newsletters, and intranet content, ensuring continuous improvement based on data-driven insights.
Audience Engagement Metrics:Track key performance indicators (KPIs), such as open rates, click-through rates, and engagement levels, to evaluate content impact and refine editorial strategies.
Cross-Platform Insights:Analyze performance data across channels to opt mize distribution strategies and ensure content reaches the right audience at the right time.
Basic Qualifications
Bachelor\'s degree in Communications, Journalism, Marketing, or a related field, or equivalent work experience.
10+ years of experience in editorial management, employee communications, or corporate storytelling.
Strong writing, editing, and storytelling skills with the ability to create compelling content for diverse audiences.
Demonstrated capability in using generative AI to scale your impact as a communicator.
Experience developing and managing editorial calendars and governance processes.
Proficiency in content manag