Job Information
CNH INDUSTRIAL AMERICA LLC Product Marketing Manager Construction in RACINE, Wisconsin
JOB REQUIREMENTS: Product Marketing Manager - New Holland Construction Location US-United States Field Employee \| US-PA-New Holland \| US-IL-Oak Brook ID 2025-26684 Category Marketing Position Type Full-time Overview CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial\'s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. We are currently seeking a Construction Equipment Product Marketing Manager to represent emerging products and technologies for our New Holland Construction Equipment brand. This individual should be a motivated hard worker ready to manage a variety of product marketing needs for the North American construction equipment market. Responsibilities Plans, implements and evaluates the strategy for optimizing current product portfolio on key new emerging products for the New Holland CE brand including but not limited to Sub-Compact Wheel loaders, Mini-Track Loaders, Rough Terrain Forklifts using a data-driven approach Establishes (through careful data and benchmarking), pricing, expense budgets, profit plans and future product development to manage a product or product category\'s life cycle Plans and implements strategy for implementation of telematics utilization across both internal and dealer stakeholders, maximizing customer efficiency and reducing downtime Provides training, education, and technical assistance to the sales force, dealers and customers Uses market research, product analysis, and direct customer feedback to recognize opportunities for advancing the brand with current and future product categories and technology offerings Other related duties as assigned Qualifications Bachelor\'s degree required 5+ years or more of relevant product management or product marketing experience required. 8+ years of construction equipment (or similar) industry Demonstrated project management, organizational, and communication skills to varying levels of the organization. The... For full info follow application link. CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal \"EEO is the Law\" poster and its supplement at https://www.dol.gov/agencies/ofccp/posters. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/5A51D93AD4FC4435 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.